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The marketing playbook : five battle-tested plays for capturing and keeping the lead in any market / John Zagula and Rich Tong.
Publication details: New York : Portfolio, 2004.Description: xxii, 311 p. : ill. ; 22 cmContent type:- text
- unmediated
- volume
- 1591840384 :
- HF5415 .Z24 2004
| Item type | Current library | Home library | Shelving location | Call number | Materials specified | Status | Barcode | |
|---|---|---|---|---|---|---|---|---|
Books
|
American University in Dubai | American University in Dubai | Main Collection | HF 5415 .Z24 2004 (Browse shelf(Opens below)) | Copy Type:01 - Books | Available | 665141 |
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| HF 5415 .W483 2006 What is marketing? / | HF 5415 .W58 2018 The Gen Z frequency : how brands tune in and build credibility / | HF 5415 .W82 2006 Blog marketing : the revolutionary new way to increase sales, build your brand, and get exceptional results / | HF 5415 .Z24 2004 The marketing playbook : five battle-tested plays for capturing and keeping the lead in any market / | HF 5415.1 .A223 2011 Agile marketing / | HF 5415.1 .A6 1968 Applications of the sciences in marketing management. | HF 5415.1 .H37 2006 Marketing mistakes and successes / |
Includes index.
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