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Brand sense : build powerful brands through touch, taste, smell, sight, and sound / Martin Lindstrom ; foreword by Philip Kotler.

By: Publication details: New York : Free Press, c2005.Description: xii, 237 p. : ill. ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0743267842 :
Subject(s): LOC classification:
  • HD69.B7 L548 2005

Includes bibliographical references (p. 215-218) and index.

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