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MARC view
Data-driven business models / Alan Weber.
Publication details: Mason, Ohio : Thomson, c2005.Description: 277 p. : ill., map ; 24 cm. + 1 CD-Rom (4 3/4 in.)Content type:- text
- unmediated
- volume
- 0324222335
- HF5415.125 .W39 2005
Contents:
Business models : what they are, how they work, why they are important -- Describing the customers -- Describing what customers do -- Quantifying customer behavior -- Building customer data files -- Building a contact strategy -- The process of building a business model -- Changing the business model -- Case studies.
| Item type | Current library | Home library | Shelving location | Call number | Materials specified | Status | Barcode | |
|---|---|---|---|---|---|---|---|---|
Books
|
American University in Dubai | American University in Dubai | Main Collection | HF 5415.125 .W39 2005 (Browse shelf(Opens below)) | Copy Type:01 - Books | Available | 250124 |
Browsing American University in Dubai shelves, Shelving location: Main Collection Close shelf browser (Hides shelf browser)
| HF 5415.125 5 Y68 2010 Brand media strategy : integrated communications planning in the digital era / | HF 5415.125 .B47 2004 Data mining techniques : for marketing, sales, and customer relationship management / | HF 5415.125 .M5 1980 Management in marketing channels / | HF 5415.125 .W39 2005 Data-driven business models / | HF 5415.1255 2015 Un brandable : #howtosucceedinthenewbrandplace / | HF 5415.1255 .A39 2011 Packaging the brand : the relationship between packaging design and brand identity / | HF 5415.1255 .A39 2011 Packaging the brand : the relationship between packaging design and brand identity / |
Includes index.
Business models : what they are, how they work, why they are important -- Describing the customers -- Describing what customers do -- Quantifying customer behavior -- Building customer data files -- Building a contact strategy -- The process of building a business model -- Changing the business model -- Case studies.
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