Why Johnny can't brand : rediscovering the lost art of the big idea / Bill Schley and Carl Nichols, JR.

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Publication details: New York, N.Y. : Portfolio, 2005.Description: xvii, 222 p. ; 22 cmContent type:

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Item type	Current library	Home library	Shelving location	Call number	Materials specified	Status	Barcode
Books	American University in Dubai	American University in Dubai	Main Collection	HD 69 .B7 S3417 2005 (Browse shelf(Opens below))	Copy Type:01 - Books	Available	689000

Includes index.

First published in 2005 by Portfolio, a member of Pinguin Group (USA) Inc.

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