Normal view
MARC view
Corporate cultures and global brands / edited by Albrecht Rothacher.
Publication details: Hackensack, New Jersey : World Scientific Pub., c2004, 2005.Description: viii, 269 p. ; 23 cmContent type:- text
- unmediated
- volume
- 9812388567 (pbk.)
- 9789812388568 (pbk.)
- Brand name products -- Management -- Congresses
- Brand name products -- Marketing -- Congresses
- Corporate culture -- Congresses
- Corporate image -- Congresses
- Competition, International -- Congresses
- Corporate culture -- Congresses
- Organisatiecultuur
- Merken
- Internationale ondernemingen
- Corporate identity
- Comparative business cultures
- Global brands
- HD69.B7 C63 2004
| Item type | Current library | Home library | Shelving location | Call number | Materials specified | Status | Barcode | |
|---|---|---|---|---|---|---|---|---|
Books
|
American University in Dubai | American University in Dubai | Main Collection | HD 69 .B7 C63 2005 (Browse shelf(Opens below)) | Copy Type:01 - Books | Available | 251938 |
Browsing American University in Dubai shelves, Shelving location: Main Collection Close shelf browser (Hides shelf browser)
| HD 69 .B7 B733 2009 Brands and branding / | HD 69 .B7 B7333 2011 Brands and branding geographies / | HD 69 .B7 C473 2008 Luxury brand management : a world of privilege / | HD 69 .B7 C63 2005 Corporate cultures and global brands / | HD 69 .B7 D45 2011 Creating powerful brands/ | HD 69 .B7 G43 2008 The brand bubble : the looming crisis in brand value and how to avoid it / | HD 69 .B7 G72 2006 The brand innovation manifesto : how to build brands, redefine markets and defy conventions / |
"All participants of the seminar on "Comparative Business Cultures" held at the Economics Department of the National University of Singapore during 2003 shared ... intellectural excitement and discovery of the most diverse corporate and marketing worlds which are captured in the contributions of this volume"--Acknowledgements.
Includes bibliographical references.
Reprint. First published in 2004.
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