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Asian brand strategy : how Asia builds strong brands / Martin Roll.
Publication details: Basingstoke [England] ; New York, N.Y. : Palgrave Macmillan, c2006.Description: xviii, 254 p. : ill. ; 25 cmContent type:- text
- unmediated
- volume
- 1403992797
- 9781403992796 (cloth)
- Asian brand strategy : how Asia builds strong brands
- HD69.B7 R65 2006
| Item type | Current library | Home library | Shelving location | Call number | Materials specified | Status | Barcode | |
|---|---|---|---|---|---|---|---|---|
Books
|
American University in Dubai | American University in Dubai | Main Collection | HD 69 .B7 R65 2006 (Browse shelf(Opens below)) | Copy Type:01 - Books | Available | 251977 |
Browsing American University in Dubai shelves, Shelving location: Main Collection Close shelf browser (Hides shelf browser)
| HD 69 .B7 R537 1998 The 22 immutable laws of branding : how to build a product or service into a world-class brand / | HD 69 .B7 R54 2007 Power brands : measuring, making and managing brand success / | HD 69 .B7 R58 2004 The making of a name : the inside story of the brands we buy / | HD 69 .B7 R65 2006 Asian brand strategy : how Asia builds strong brands / | HD 69 .B7 S3417 2005 Why Johnny can't brand : rediscovering the lost art of the big idea / | HD 69 .B7 S364 2004 Brand babble : sense and nonsense about branding / | HD 69 .B7 S65 2003 Conquering consumerspace : marketing strategies for a branded world / |
Includes bibliographical references (p. 243-248) and index.
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