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Best practice cases in branding : lessons from the world's strongest brands / Kevin Lane Keller.
Publication details: Upper Saddle River, N.J. : Pearson Education/Prentice Hall, c2003.Description: 288 p. : ill. ; 24 cmContent type:- text
- unmediated
- volume
- 0131411330 (pbk.) :
- Lessons from the world's strongest brands
- Best practice cases in branding : lessons from the world's strongest brands
- Keller, Kevin Lane, 1956- Strategic brand management
- HD69.B7 K45 2003
| Item type | Current library | Home library | Shelving location | Call number | Materials specified | Status | Barcode | |
|---|---|---|---|---|---|---|---|---|
Books
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American University in Dubai | American University in Dubai | Main Collection | HD 69 .B7 K45 2003 (Browse shelf(Opens below)) | Copy Type:01 - Books | Available | 251954 |
Browsing American University in Dubai shelves, Shelving location: Main Collection Close shelf browser (Hides shelf browser)
| HD 69 .B7 K37 2012 The new strategic brand management : advanced insights and strategic thinking / | HD 69 .B7 K3725 2009 9 brand shaastras : nine successful brand strategies to build winning brands / | HD 69 .B7 K45 2003 Strategic brand management : building, measuring, and managing brand equity / | HD 69 .B7 K45 2003 Best practice cases in branding : lessons from the world's strongest brands / | HD 69 .B7 K46 2005 Kellogg on branding : the marketing faculty of the Kellogg School of Management / | HD 69 .B7 K66 2010 Brand society : how brands transform management and lifestyle / | HD 69 .B7 K855 2007 Private label strategy : how to meet the store brand challenge / |
[Published to accompany: Strategic brand management : building, measuring, and managing brand equity, 2nd ed.]
Includes bibliographical references.
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