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Creative marketing : an extended metaphor for marketing in a new age / by Ian Fillis and Ruth Rentschler.
Publication details: New York, N.Y. : Palgrave Macmillan, c2006.Description: xi, 161 pContent type:- text
- unmediated
- volume
- 1403941904 (hbk.)
- 9781403941909 (hbk.)
- Creative marketing : an extended metaphor for marketing in a new age
- HF5415.123 .F56 2006
| Item type | Current library | Home library | Shelving location | Call number | Materials specified | Status | Barcode | |
|---|---|---|---|---|---|---|---|---|
Books
|
American University in Dubai | American University in Dubai | Main Collection | HF 5415.123 .F56 2006 (Browse shelf(Opens below)) | Copy Type:01 - Books | Available | 251899 |
Browsing American University in Dubai shelves, Shelving location: Main Collection Close shelf browser (Hides shelf browser)
| HF 5415.123 .D34 2010 Marketing communications : a brand narrative approach / | HF 5415.123 .F55 2009 Marketing communications : interactivity, communities and content / | HF 5415.123 .F56 2006 Creative marketing : an extended metaphor for marketing in a new age / | HF 5415.123 .F56 2006 Creative marketing : an extended metaphor for marketing in a new age / | HF 5415.123 .F578 2001 Semiotics, marketing, and communication : beneath the signs, the strategies / | HF 5415.123 .H36 1999 The handbook of international marketing communications / | HF 5415.123 .H37 1998 Value-added public relations : the secret weapon of integrated marketing / |
Includes bibliographical references (p.141-157) and index.
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