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The growth gamble : when leaders should bet big on new businesses and how to avoid expensive failures / Andrew Campbell & Robert Park.
Publication details: London, Eng. ; Boston, Mass.: Nicholas Brealey International, c2005.Description: xv, 321 p. : ill. ; 24 cmContent type:- text
- unmediated
- volume
- 1904838049 :
- The growth gamble : when leaders should bet big on new businesses and how to avoid expensive failures
- HD2756 .C34 2005
Contents:
The challenge of new businesses -- Beating the odds -- The difficulties of building new legs -- When low growth is better than gambling -- The new business traffic lights -- Diversification -- Searching for new businesses -- Is there a role for corporate venturing? -- Positioning and supporting a new business -- An age of realism.
| Item type | Current library | Home library | Shelving location | Call number | Materials specified | Status | Barcode | |
|---|---|---|---|---|---|---|---|---|
Books
|
American University in Dubai | American University in Dubai | Main Collection | HD 2756 .C34 2005 (Browse shelf(Opens below)) | Copy Type:01 - Books | Available | 693127 |
Browsing American University in Dubai shelves, Shelving location: Main Collection Close shelf browser (Hides shelf browser)
| HD 2755.5 .W376 1998 International business and society / | HD 2756 .A1 L9 1971 Financial performance of conglomerates / | HD 2756 .A1 S73 1970 An economic approach to planning the conglomerate of the 70's. | HD 2756 .C34 2005 The growth gamble : when leaders should bet big on new businesses and how to avoid expensive failures / | HD 2756 .G658 1994 Corporate-level strategy : creating value in the multibusiness company / | HD 2756 .J64 2010 Seizing the white space : business model innovation for growth and renewal / | HD 2756 .U5 L67 1973 Managing diversity and interdependence; an organizational study of multidivisional firms |
Includes bibliographical references (p.[306]-314) and index.
The challenge of new businesses -- Beating the odds -- The difficulties of building new legs -- When low growth is better than gambling -- The new business traffic lights -- Diversification -- Searching for new businesses -- Is there a role for corporate venturing? -- Positioning and supporting a new business -- An age of realism.
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