Global brand strategy : unlocking branding potential across countries, cultures & markets / Sicco Van Gelder.

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Publication details: Sterling, Va. : Kogan Page Limited, 2005, c2003.Edition: 1st paperback edDescription: xii, 260 p. : ill. ; 24 cmContent type:

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Global brand strategy : unlocking branding potential across countries, cultures & markets

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List(s) this item appears in: KOGAN PAGE

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Item type	Current library	Home library	Shelving location	Call number	Materials specified	Status	Barcode
Books	American University in Dubai	American University in Dubai	Main Collection	HD 69 .B7 V357 2005 c.2 (Browse shelf(Opens below))	Copy Type:01 - Books	Available	604334

Includes bibliographical references (p. [251]-256) and index.

Reprint. First published: Great Britain; United States: Kogan Page Limited, 2003.

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