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Private label strategy : how to meet the store brand challenge / Nirmalya Kumar, Jan-Benedict E.M. Steenkamp.
Publication details: Boston, MA : Harvard Business School Press, c2007.Description: xvii, 270 p.: ill.; 24 cmContent type:- text
- unmediated
- volume
- 9781422101674 :
- 1422101673 :
- HD69.B7 K855 2006
Contents:
Brand under attack from private labels -- Retailer strategies vis-à-vis private labels -- Competing on price with traditional private labels -- Competing on quality with premium store brands -- Competing for the rational consumer with value innovator own labels -- Encircling manufacturer brands with retailer brand portfolios -- Successful private labels are about more than just price -- Maximizing retailer profitability using private labels -- Manufacturer strategies vis-à-vis private labels -- Produce private labels for greater profits -- Partner effectively to craft win-win relationships -- Innovate brilliantly to beat private labels -- Fight selectively to marshall resources against private labels -- Create winning value propositions for manufacturer brands -- Conclusion -- Are brands dead?.
| Item type | Current library | Home library | Shelving location | Call number | Materials specified | Status | Barcode | |
|---|---|---|---|---|---|---|---|---|
Books
|
American University in Dubai | American University in Dubai | Main Collection | HD 69 .B7 K855 2007 (Browse shelf(Opens below)) | Copy Type:01 - Books | Available | 694786 |
Browsing American University in Dubai shelves, Shelving location: Main Collection Close shelf browser (Hides shelf browser)
| HD 69 .B7 K45 2003 Best practice cases in branding : lessons from the world's strongest brands / | HD 69 .B7 K46 2005 Kellogg on branding : the marketing faculty of the Kellogg School of Management / | HD 69 .B7 K66 2010 Brand society : how brands transform management and lifestyle / | HD 69 .B7 K855 2007 Private label strategy : how to meet the store brand challenge / | HD 69 .B7 L486 2003 A branded world : adventures in public relations and the creation of superbrands / | HD 69 .B7 L548 2005 Brand sense : build powerful brands through touch, taste, smell, sight, and sound / | HD 69 .B7 L55 2004 Brandchild : remarkable insights into the minds of today's global kids and their relationships with brands / |
Brand under attack from private labels -- Retailer strategies vis-à-vis private labels -- Competing on price with traditional private labels -- Competing on quality with premium store brands -- Competing for the rational consumer with value innovator own labels -- Encircling manufacturer brands with retailer brand portfolios -- Successful private labels are about more than just price -- Maximizing retailer profitability using private labels -- Manufacturer strategies vis-à-vis private labels -- Produce private labels for greater profits -- Partner effectively to craft win-win relationships -- Innovate brilliantly to beat private labels -- Fight selectively to marshall resources against private labels -- Create winning value propositions for manufacturer brands -- Conclusion -- Are brands dead?.
Includes bibliographical references (p.[231]-247) and index.
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