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The brand innovation manifesto : how to build brands, redefine markets and defy conventions / John Grant.
Publication details: Chichester, England ; Hoboken, NJ : Wiley, c2006.Description: xvii, 310 p. : ill. ; 24 cmContent type:- text
- unmediated
- volume
- 0470027517 :
- HD69.B7 G72 2006
| Item type | Current library | Home library | Shelving location | Call number | Materials specified | Status | Barcode | |
|---|---|---|---|---|---|---|---|---|
Books
|
American University in Dubai | American University in Dubai | Main Collection | HD 69 .B7 G72 2006 (Browse shelf(Opens below)) | Copy Type:01 - Books | Available | 697482 |
Browsing American University in Dubai shelves, Shelving location: Main Collection Close shelf browser (Hides shelf browser)
| HD 69 .B7 C63 2005 Corporate cultures and global brands / | HD 69 .B7 D45 2011 Creating powerful brands/ | HD 69 .B7 G43 2008 The brand bubble : the looming crisis in brand value and how to avoid it / | HD 69 .B7 G72 2006 The brand innovation manifesto : how to build brands, redefine markets and defy conventions / | HD 69 .B7 H345 2003 Brand failures : the truth about the 100 biggest branding mistakes of all time / | HD 69 .B7 H346 2011 Brand success : how the world's top 100 brands thrive and survive / | HD 69 .B7 H3485 2006 Primal branding : create zealots for your brand, your company, and your future / |
Includes bibliographical references (p. [289]-293) and index.
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