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Marketing nutrition : soy, functional foods, biotechnology, and obesity / Brian Wansink.
Series: The food seriesPublication details: Urbana : University of Illinois Press, 2005.Description: 206 p. ; 24 cmContent type:- text
- unmediated
- volume
- 0252029429 (cloth : alk. paper) :
- RM214.3 .W36 2005
Contents:
Nutrition knowledge that matters -- Classified World War II secrets -- If it sounds good, it tastes good -- Profiling the perfect consumer -- Mental maps that lead to consumer insights -- Targeting nutritional gatekeepers -- The de-marketing of obesity -- Why five-a-day programs often fail -- Winning the biotechnology battle -- Managing consumer reactions to food crises -- Leveraging Food and Drug Administration health claims -- Health claims: when less equals more -- Introducing unfamiliar foods to unfamiliar lands -- Global best practices -- Conclusion: looking backward and speeding forward.
| Item type | Current library | Home library | Shelving location | Call number | Materials specified | Status | Barcode | |
|---|---|---|---|---|---|---|---|---|
Books
|
American University in Dubai | American University in Dubai | Main Collection | RM 214.3 .W36 2005 (Browse shelf(Opens below)) | Copy Type:01 - Books | Available | 697599 |
Browsing American University in Dubai shelves, Shelving location: Main Collection Close shelf browser (Hides shelf browser)
| RJ 520.W65 L36 2020 Raising a rare girl : a memoir / | RL 87 .B465 2017 Botox nation : changing the face of America / | RM 171 .F40 1990 Safe blood. purifying the nation's blood supply in the age of AIDS / | RM 214.3 .W36 2005 Marketing nutrition : soy, functional foods, biotechnology, and obesity / | RM217 .C44 2009 Food, medicine, and the quest for good health : nutrition, medicine, and culture / | RM 217 .G55 2018 Gene eating : the science of obesity and the truth about diets / | RM 222.2 The master your metabolism cookbook / |
Includes bibliographical references (p. [197]-204) and index.
Nutrition knowledge that matters -- Classified World War II secrets -- If it sounds good, it tastes good -- Profiling the perfect consumer -- Mental maps that lead to consumer insights -- Targeting nutritional gatekeepers -- The de-marketing of obesity -- Why five-a-day programs often fail -- Winning the biotechnology battle -- Managing consumer reactions to food crises -- Leveraging Food and Drug Administration health claims -- Health claims: when less equals more -- Introducing unfamiliar foods to unfamiliar lands -- Global best practices -- Conclusion: looking backward and speeding forward.
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