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Marketing mistakes and successes / Robert Hartley.
Publication details: Hoboken, NJ : Wiley, 2006.Edition: 10th edDescription: viii, 374 p. : ill ; 23 cmContent type:- text
- unmediated
- volume
- 0471743216 (pbk.) :
- Marketing mistakes & successes [Cover title]
- HF5415.1 .H37 2006
| Item type | Current library | Home library | Shelving location | Call number | Materials specified | Status | Barcode | |
|---|---|---|---|---|---|---|---|---|
Books
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American University in Dubai | American University in Dubai | Main Collection | HF 5415.1 .H37 2006 (Browse shelf(Opens below)) | Copy Type:01 - Books | Available | 697748 |
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| HF 5415 .Z24 2004 The marketing playbook : five battle-tested plays for capturing and keeping the lead in any market / | HF 5415.1 .A223 2011 Agile marketing / | HF 5415.1 .A6 1968 Applications of the sciences in marketing management. | HF 5415.1 .H37 2006 Marketing mistakes and successes / | HF 5415.1 .L48 1999 Brands, consumers, symbols, & research : Sidney J. Levy on marketing / | HF 5415.1 .N86 2004 Mass affluence : seven new rules of marketing to today's consumer / | HF 5415.12 .A35 A37 2011 African marketing data and statistics 2010-2011 / |
Previous ed.: 2004.
Includes bibliographical references.
"In a lively conversational style, Robert Hartley provides play-by-play analyses of actual decisions and practices that led to major marketing wars, comebacks, crises, and triumphs in top corporations. Hands-on exercises and debates invite you to immerse yourself in various situations. These real-life war stories are packed with practical tips and learning experiences that can serve you throughout your career."--BOOK JACKET. Distributed by Syndetic Solutions, Inc.
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