Normal view
MARC view
Strategic market management.
Publication details: Chichester, Eng. : Wiley, 2007.Edition: New ed. / David A. Aaker and Damien McLoughlinDescription: xiii, 322 p. : ill.; 23 cmContent type:- text
- unmediated
- volume
- 9780470056233 (pbk.) :
- 0470056231 (pbk.) :
- HF5415.13 .A23 2007
| Item type | Current library | Home library | Shelving location | Call number | Materials specified | Status | Barcode | |
|---|---|---|---|---|---|---|---|---|
Books
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American University in Dubai | American University in Dubai | Main Collection | HF 5415.13 .A23 2007 (Browse shelf(Opens below)) | Copy Type:01 - Books | Available | 699363 |
Browsing American University in Dubai shelves, Shelving location: Main Collection Close shelf browser (Hides shelf browser)
| HF 5415.129 .R36 2006 Transforming your go-to-market strategy : the three disciplines of channel management / | HF 5415.129 .R65 1998 Managing channels of distribution / | HF 5415.13 The fundamentals of marketing / | HF 5415.13 .A23 2007 Strategic market management. | HF 5415.13 .A23 2007 Suppl. Cram 101 textbook outlines to accompany strategic market management / | HF 5415.13 .A664 2004 Applying qualitative methods to marketing management research / | HF 5415.13 .B448 1991 Cases in marketing management / |
Previous ed.: Hoboken, N.J.: Wiley, 2005.
Includes bibliographical references and index.
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