Includes bibliographical references.

1. The evolving global marketplace -- Market demands -- What professional communicators do -- Developments in technology -- The challenges of new technology -- Fantasy versus reality -- 2. Journalism -- Current challenges -- Technical skills -- About journalism -- Where the jobs are -- Salary information -- Job descriptions : newspapers -- Job descriptions : wire services and syndicates -- Job descriptions : magazines -- Job descriptions : broadcast journalism -- Awards and scholarships -- Accredited journalism programs -- Sources of information -- 3. Photography -- Current challenges -- The technology advantage -- Online resources -- Where the jobs are -- Photojournalism -- industrial photography -- Scientific and technical photography -- Teaching -- Working for the government -- Photo processing, retail, and other opportunities -- Education and experience -- Your portfolio -- Continuing education -- Sources of information -- 4. Film -- Current challenges -- The technology advantage -- Where the jobs are -- Job descriptions -- Education and experience -- Unions and guilds -- Sources of information -- 5. Radio and audio in media and the recording industry -- The birth of broadcasting -- Radio today -- Audio in media -- The recording industry -- The digital challenge -- A demanding career -- The technology advantage -- Explore the Industry -- Where the jobs are -- Job descriptions -- Education and experience -- Salaries in radio and audio -- Sources of information -- 6. Television and video -- Current challenges -- The technology advantage -- Insights of working pros -- Where the jobs are -- Salary information -- Job descriptions -- Education and experience -- Professional training -- Awards and festivals -- Unions, guilds, and associations -- Sources of information -- 7. Multimedia -- The multimedia landscape -- Current challenges -- The technology advantage -- About multimedia -- Where the jobs are -- Job descriptions -- Education and experience -- Sources of information -- 8. Advertising -- Current challenges -- The technology advantage -- Where the jobs are -- Job descriptions -- Salaries in advertising -- Education and experience -- Trade schools -- Professional organizations -- Sources of information -- 9. Public relations -- Current challenges -- Skills in demand -- Insights of working pros -- Specialty areas -- The technology advantage -- Major industry sectors -- Where the jobs are -- Job descriptions -- Salaries in public relations -- Education -- Personal characteristics -- Experience -- Sources of information -- 10. Job search -- Employment trends -- Research -- Job postings -- Career information online -- Internships -- Contacts -- Résumés and cover letters -- Portfolios -- The interview -- Recommended reading -- 11. Women and minorities -- What the numbers show -- Insights of working pros -- Career planning -- Industry initiatives -- Nurturing organizations -- Scholarships and awards -- North of the border -- Sources of information --Appendix. Professional associations and societies.

Also available electronically on-campus through the library catalog.