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What is marketing? / Alvin J. Silk content adviser.
Series: What is? seriesPublication details: Boston, Mass. : Harvard Business School Press, c2006.Description: xii, 207 p. : ill. ; 24 cmContent type:- text
- unmediated
- volume
- 9781422104606 (pbk.) :
- 1422104605 (pbk.) :
- HF5415 .W483 2006
Contents:
Analyzing marketing opportunities. Marketing strategy -- Appendix to chapter 1, Basic marketing mathematics -- Understanding consumer behavior -- Understanding business customers -- Developing marketing strategies. Market segmentation, target market selection, and positioning -- Product policy -- Appendix to chapter 5, Brand valuation -- Going to market -- Marketing communications and promotions -- Optimal pricing -- Implementing marketing strategies. Personal selling and sales management -- Managing customers.
| Item type | Current library | Home library | Shelving location | Call number | Materials specified | Status | Barcode | |
|---|---|---|---|---|---|---|---|---|
Books
|
American University in Dubai | American University in Dubai | Main Collection | HF 5415 .W483 2006 (Browse shelf(Opens below)) | Copy Type:01 - Books | Available | 600104 |
Browsing American University in Dubai shelves, Shelving location: Main Collection Close shelf browser (Hides shelf browser)
| HF5415.T8 2024 C2 Social media marketing / | HF 5415 .V347 2011 The marketing firm : economic psychology of corporate behaviour / | HF 5415 .V377 2010 Micromarketing : get big results by thinking and acting small / | HF 5415 .W483 2006 What is marketing? / | HF 5415 .W58 2018 The Gen Z frequency : how brands tune in and build credibility / | HF 5415 .W82 2006 Blog marketing : the revolutionary new way to increase sales, build your brand, and get exceptional results / | HF 5415 .Z24 2004 The marketing playbook : five battle-tested plays for capturing and keeping the lead in any market / |
Includes bibliographical references and index.
Analyzing marketing opportunities. Marketing strategy -- Appendix to chapter 1, Basic marketing mathematics -- Understanding consumer behavior -- Understanding business customers -- Developing marketing strategies. Market segmentation, target market selection, and positioning -- Product policy -- Appendix to chapter 5, Brand valuation -- Going to market -- Marketing communications and promotions -- Optimal pricing -- Implementing marketing strategies. Personal selling and sales management -- Managing customers.
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