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Guide to business planning / Graham Friend and Stefan Zehle.
Publication details: London, UK : The economist in association with Profile Books, c2004.Description: 281 p. ill. 27 cmContent type:- text
- unmediated
- volume
- 9781861974747 (alk. paper) :
- 1861974744 (alk. paper) :
- Economist.
- HD30.28 .F747 2004
Contents:
Summary: This guide covers every aspect of preparing a business plan, including how to analyze the market, how to model the business and financial statements, the analysis of risk and the assessment of both the upside and potential downside, and the all-important executive summary--often the only part of a business plan that is read. Finally, it shows how to use a business plan to help put your ideas into practice and how to monitor and measure the performance of the business.--From publisher description.
Introduction -- The business plan -- The business planning process -- Strategic planning -- Analysing the environment -- Analysing the firm -- Industry and competitor analysis -- Product and portfolio analysis -- SWOT analysis -- Generating strategic options -- Market analysis and strategy -- Market forecasting -- The operational plan -- Modelling the business -- Accounting principles -- Completing the financial statements -- Reviewing the financial statements -- Evaluating strategic options -- Funding issues -- Risk analysis -- Presenting the business plan and obtaining approval -- Implementing the business plan.
| Item type | Current library | Home library | Shelving location | Call number | Materials specified | Status | Barcode | |
|---|---|---|---|---|---|---|---|---|
Books
|
American University in Dubai | American University in Dubai | Main Collection | HD 30.28 .F747 2004 (Browse shelf(Opens below)) | Copy Type:01 - Books | Available | 600449 |
Browsing American University in Dubai shelves, Shelving location: Main Collection Close shelf browser (Hides shelf browser)
| HD 30.28 .E83 2011 The Financial times essential guide to writing a business plan : how to win backing to start up or grow your business / | HD 30.28 .E84 2006 Essentials of strategy. | HD 30.28 .F56 1998 Business plans : 45 ways to make yours more successful / | HD 30.28 .F747 2004 Guide to business planning / | HD 30.28 .F764 2005 From resource allocation to strategy / | HD 30.28 .G58 2005 Thinking Strategically in Turbulent Times : An Inside View of Strategy Making / | HD 30.28 .G58 2005 Thinking Strategically in Turbulent Times : An Inside View of Strategy Making / |
At head of title: The Economist.
Includes bibliographical references and index.
This guide covers every aspect of preparing a business plan, including how to analyze the market, how to model the business and financial statements, the analysis of risk and the assessment of both the upside and potential downside, and the all-important executive summary--often the only part of a business plan that is read. Finally, it shows how to use a business plan to help put your ideas into practice and how to monitor and measure the performance of the business.--From publisher description.
Introduction -- The business plan -- The business planning process -- Strategic planning -- Analysing the environment -- Analysing the firm -- Industry and competitor analysis -- Product and portfolio analysis -- SWOT analysis -- Generating strategic options -- Market analysis and strategy -- Market forecasting -- The operational plan -- Modelling the business -- Accounting principles -- Completing the financial statements -- Reviewing the financial statements -- Evaluating strategic options -- Funding issues -- Risk analysis -- Presenting the business plan and obtaining approval -- Implementing the business plan.
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