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Writing cases / Michiel R. Leenders, Louise A. Mauffette-Leenders, James A. Erskine.
Publication details: London, Ont. : Ivey Pub.; Richard Ivey School of Business/ The University of Western Ontario, c2001.Edition: 4th edDescription: ix, 190 p. : ill. ; 23 cmContent type:- text
- unmediated
- volume
- 0771422709 (pbk.)
- HD30.4 .L43 2001
Contents:
Introduction -- Concepts, tools and process -- Origin, lead, initial contact -- Case focus choices and disguise -- Case plan and provisional release -- Data collection -- Case writing and preliminary teaching note -- Release -- Teaching not and class test -- Other considerations -- Appendixes.
| Item type | Current library | Home library | Shelving location | Call number | Materials specified | Status | Barcode | |
|---|---|---|---|---|---|---|---|---|
Books
|
American University in Dubai | American University in Dubai | Main Collection | HD 30.4 .L43 2001 (Browse shelf(Opens below)) | Copy Type:01 - Books | Available | 50047 |
Browsing American University in Dubai shelves, Shelving location: Main Collection Close shelf browser (Hides shelf browser)
| HD 30.4 .G5 1981 Managing research and development / | HD 30.4 .H28 2003 Doing research projects in marketing, management and consumer research / | HD 30.4 .L35 2005 Research methods in management : a concise introduction to research in management and business consultancy / | HD 30.4 .L43 2001 Writing cases / | HD 30.4 .M56 2003 Managers, not MBAs : a hard look at the soft practice of managing and management development / | HD 30.4 .M94 2013 Qualitative research in business & management / | HD 30.4 .N477 2014 Business research : enjoy creating, developing, and writing your business project / |
Includes index.
Previously issued as: Case research, the case writing process.
Introduction -- Concepts, tools and process -- Origin, lead, initial contact -- Case focus choices and disguise -- Case plan and provisional release -- Data collection -- Case writing and preliminary teaching note -- Release -- Teaching not and class test -- Other considerations -- Appendixes.
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