Normal view
MARC view
Cutting edge advertising : how to create the world's best print for brands in the 21st century / Jim Aitchison.
Publication details: Singapore ; New York, NY : Pearson Prentice Hall, 2004.Edition: 2nd edDescription: xv, 402 p. : ill. (some col.) ; 23 cmContent type:- text
- unmediated
- volume
- 9789812445575 (pbk.) :
- 9812445579 (pbk.) :
- How to create the world's best print for brands in the 21st century
- HF5823 .A57 2004
Contents:
Summary: "Reprinted ten times in four years and now revised and updated, this classic book is still the definitive step-by-step guide to creating cutting edge print ads. It covers everything from how advertising works, how brand-building methodologies are changing, how to get an idea, and how copy and art should be crafted."--BOOK JACKET.
Unconventional wisdom -- How to find your voice -- The eight greatest lies you'll ever be told -- The creative work before the creative work -- How to get an idea -- The five critical choices -- How to craft visuals -- How to craft copy -- The global view -- The cutting edge agenda.
| Item type | Current library | Home library | Shelving location | Call number | Materials specified | Status | Barcode | |
|---|---|---|---|---|---|---|---|---|
Books
|
American University in Dubai | American University in Dubai | Main Collection | HF 5823 .A57 2004 (Browse shelf(Opens below)) | Copy Type:01 - Books | Available | 600431 |
Browsing American University in Dubai shelves, Shelving location: Main Collection Close shelf browser (Hides shelf browser)
| HF 5823 .A384 2012 Advertising and reality : a global study of representation and content / | HF 5823 .A48 2012 Advertising for people who don't like advertising / | HF 5823 .A57 1999 Cutting edge advertising : how to create the world's best print for brands in the 21st century / | HF 5823 .A57 2004 Cutting edge advertising : how to create the world's best print for brands in the 21st century / | HF 5823 .A758 2010 Advertising creative : strategy, copy + design / | HF 5823 .A758 2013 Advertising creative : strategy, copy, design / | HF 5823 .B27 2008 The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns / |
Includes bibliographical references (p. 394) and index.
Unconventional wisdom -- How to find your voice -- The eight greatest lies you'll ever be told -- The creative work before the creative work -- How to get an idea -- The five critical choices -- How to craft visuals -- How to craft copy -- The global view -- The cutting edge agenda.
"Reprinted ten times in four years and now revised and updated, this classic book is still the definitive step-by-step guide to creating cutting edge print ads. It covers everything from how advertising works, how brand-building methodologies are changing, how to get an idea, and how copy and art should be crafted."--BOOK JACKET.
There are no comments on this title.
Log in to your account to post a comment.