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Copywriting for the electronic media : a practical guide / Milan D. Meeske.
Publication details: Boston, MA : Thomson Learning, c2009.Edition: 6th edDescription: xv, 312 p. : ill. ; 28 cmContent type:- text
- unmediated
- volume
- 0495411175 (pbk.):
- HF5825 .M38 2009
Contents:
Summary: Meeske (radio and television, University of Central Florida) introduces the basic style mechanics of copywriting, examines consumer behavior and motivation, and describes the types of commercials and news stories written for radio, television, and the internet.
Pt.1. The broadcast copy writer -- Ch.1. The broadcast copy writer -- Pt.2. Copywriting elements -- Ch.2. Copywriting style- basic mechanics -- Ch.3. The legal and ethical implications of writing copy -- Pt.3. Advertising basics -- Ch.4. Consumer behavior -- Ch.5. Motivation -- Ch.6. Organizing the broadcast commercial -- Ch.7. Broadcast copy preparation -- Pt.4. Radio copywriting -- Ch.8. The radio commercial: the mechanics -- Ch.9. Types of radio copy -- Pt.5. Television copywriting -- Ch.10. TelevisionCommercial: the mechanics -- Ch.11. Types of television commercials -- Pt.6. The electronic media: other writing needs -- Ch.12. Promotion -- Ch.13. Public service, issue, and political announcements -- Ch.14. The broadcast campaign -- Ch.15. Writing news stories -- Ch.16. Writing for the internet -- Ch.17. Corporate programs -- Ch.18. Getting the first job.
| Item type | Current library | Home library | Shelving location | Call number | Materials specified | Status | Barcode | |
|---|---|---|---|---|---|---|---|---|
Books
|
American University in Dubai | American University in Dubai | Main Collection | HF 5825 .M38 2009 (Browse shelf(Opens below)) | Copy Type:01 - Books | Available | 600417 |
Includes bibliographical references (p. 303-304) and index.
Pt.1. The broadcast copy writer -- Ch.1. The broadcast copy writer -- Pt.2. Copywriting elements -- Ch.2. Copywriting style- basic mechanics -- Ch.3. The legal and ethical implications of writing copy -- Pt.3. Advertising basics -- Ch.4. Consumer behavior -- Ch.5. Motivation -- Ch.6. Organizing the broadcast commercial -- Ch.7. Broadcast copy preparation -- Pt.4. Radio copywriting -- Ch.8. The radio commercial: the mechanics -- Ch.9. Types of radio copy -- Pt.5. Television copywriting -- Ch.10. TelevisionCommercial: the mechanics -- Ch.11. Types of television commercials -- Pt.6. The electronic media: other writing needs -- Ch.12. Promotion -- Ch.13. Public service, issue, and political announcements -- Ch.14. The broadcast campaign -- Ch.15. Writing news stories -- Ch.16. Writing for the internet -- Ch.17. Corporate programs -- Ch.18. Getting the first job.
Meeske (radio and television, University of Central Florida) introduces the basic style mechanics of copywriting, examines consumer behavior and motivation, and describes the types of commercials and news stories written for radio, television, and the internet.
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