Ads to icons : how advertising succeeds in a multimedia age / Paul Springer.

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Publication details: London, UK ; Philadelphia, PA : Kogan Page, c2007.Description: xviii, 379 p. : ill. ; 25 cmContent type:

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List(s) this item appears in: KOGAN PAGE

Holdings
Item type	Current library	Home library	Shelving location	Call number	Materials specified	Status	Barcode
Books	American University in Dubai	American University in Dubai	Main Collection	HF 5823 .S76 2007 (Browse shelf(Opens below))	Copy Type:01 - Books	Available	600531

Includes bibliographical references (p. [363]-367) and index.

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