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Exploring corporate strategy / Gerry Johnson, Kevan Scholes, Richard Whittington.

By: Contributor(s): Publication details: FT Prentice Hall/Pearson Education, New York, NY : 2008.Edition: 8th edDescription: xxxvi, 622 p.: col. ill.; 27 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780273711919 (text only) :
  • 9780273711926 (text and cases)
Subject(s): LOC classification:
  • HD30.28 .J648 2008
Contents:
Introducing strategy -- The environment -- Strategic capability -- Strategic purpose -- Culture and strategy -- Business-level strategy -- Directions and corporate-level strategy -- International strategy -- Innovation and entrepreneurship -- Strategy methods and evaluation -- Strategy development processes -- Organising for success -- Resourcing strategies -- Managing strategic change -- The practice of strategy.

Includes bibliographical references and index.

Introducing strategy -- The environment -- Strategic capability -- Strategic purpose -- Culture and strategy -- Business-level strategy -- Directions and corporate-level strategy -- International strategy -- Innovation and entrepreneurship -- Strategy methods and evaluation -- Strategy development processes -- Organising for success -- Resourcing strategies -- Managing strategic change -- The practice of strategy.

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