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The power of unreasonable people : how social entrepreneurs create markets that change the world / John Elkington, Pamela Hartigan.
Series: Leadership for the common goodPublication details: Boston, MA : Harvard Business School Press, c2008.Description: xviii, 242 p. ; 25 cmContent type:- text
- unmediated
- volume
- 9781422104064 (hbk.) :
- 1422104060 (hbk.) :
- HD60 .E45 2008
Contents:
Introduction: Roots of Unreason, Sources of Power -- Part I. Building Innovative Enterprises -- 1. Creating Successful Business Models -- 2. Tapping Financial Resources -- Part II. Creating the Markets of the Future -- 3. Identifying Market Opportunities in Ten Great Divides -- 4. Raising Expectations for Bonsai Consumers -- Part III. Leading Sustainable and Scalable Change -- 5. Democratizing Technology -- 6. Changing the System -- 7. Scaling Solutions -- Conclusion: Lessons for Tomorrows Leaders -- Appendix. Where Do Unreasonable Entrepreneurs Cluster?
| Item type | Current library | Home library | Shelving location | Call number | Materials specified | Status | Barcode | |
|---|---|---|---|---|---|---|---|---|
Books
|
American University in Dubai | American University in Dubai | Main Collection | HD 60 .E45 2008 (Browse shelf(Opens below)) | Copy Type:01 - Books | Available | 600653 |
Includes bibliographical references (p.[213]-227) and index.
Introduction: Roots of Unreason, Sources of Power -- Part I. Building Innovative Enterprises -- 1. Creating Successful Business Models -- 2. Tapping Financial Resources -- Part II. Creating the Markets of the Future -- 3. Identifying Market Opportunities in Ten Great Divides -- 4. Raising Expectations for Bonsai Consumers -- Part III. Leading Sustainable and Scalable Change -- 5. Democratizing Technology -- 6. Changing the System -- 7. Scaling Solutions -- Conclusion: Lessons for Tomorrows Leaders -- Appendix. Where Do Unreasonable Entrepreneurs Cluster?
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