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Building strong brands / David Aaker.
Publication details: London, UK : Simon and Schuster UK, 2002.Description: ix, 380 p. ; 24 cmContent type:- text
- unmediated
- volume
- 0743232135 (pbk.):
- HD69.B7 .A216 2002
Contents:
What is a strong brand? -- The Saturn story -- The brand identity system -- Organizational associations -- Brand personality -- Identity implementation -- Brand strategies over time -- Managing brand systems -- Leveraging the brand -- Measuring brand equity across products & markets -- Organizing for brand building.
| Item type | Current library | Home library | Shelving location | Call number | Materials specified | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|---|---|---|
Books
|
American University in Dubai | American University in Dubai | Main Collection | HD 69 .B7 A216 2002 (Browse shelf(Opens below)) | Copy Type:01 - Books | Dhs 89.25 | Available | 50121 |
Originally published: 1996.
"Free Press Business"
Includes bibliographical references (p.359-366) and index.
What is a strong brand? -- The Saturn story -- The brand identity system -- Organizational associations -- Brand personality -- Identity implementation -- Brand strategies over time -- Managing brand systems -- Leveraging the brand -- Measuring brand equity across products & markets -- Organizing for brand building.
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