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Contemporary advertising / William F. Arens.
Publication details: Boston, MA : McGraw-Hill/Irwin, c2002.Edition: 8th edDescription: 1 v. (various pagings) : ill. (chiefly col.) ; 29 cmContent type:- text
- unmediated
- volume
- 0071122931 (pbk.: International ed.)
- 9780071122931(pbk.: International ed.)
- 0072415444 (alk. paper)
- Advertising
- HF5821 .B62 2002
| Item type | Current library | Home library | Shelving location | Call number | Materials specified | Status | Barcode | |
|---|---|---|---|---|---|---|---|---|
Books
|
American University in Dubai | American University in Dubai | Main Collection | HF 5821 .A74 2002 (Browse shelf(Opens below)) | Copy Type:01 - Books | Available | 50127 |
Includes 3D viewing glasses.
Includes bibliographical references (p. EN1-EN17) and indexes.
The original copy of this book is accompanied by a CD-ROM, yet the library doesn't holds the CD.
[Bovées name appears first on previous editions.]
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