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Semiotics, marketing, and communication : beneath the signs, the strategies / Jean-Marie Floch ; with a foreword by John Sherry ; translated by Robin Orr Bodkin.
Language: English Original language: French Publication details: New York, N.Y. : Palgrave, 2001.Description: xiii, 225 p. : ill. ; 23 cmContent type:- text
- unmediated
- volume
- 9780333760147 (hbk.) :
- 033376014X (hbk.) :
- HF5415.123 .F578 2001
Contents:
Beyond the text, no salvation : the semiotic approach -- Are you a surveyor or daydreamer? : developing a behavioural typology of railway users -- A star is born : defining visual recognition for Crédit du Nord -- Refusing euphoria : a disagreement among pharmaceutical laboratories and general practitioners -- "I love, I love, I love-- " : automotive advertising and consumer value systems -- The contribution of structural semiotics to the design of a hypermarket -- IBM and Apple's logo-centrism.
| Item type | Current library | Home library | Shelving location | Call number | Materials specified | Status | Barcode | |
|---|---|---|---|---|---|---|---|---|
Books
|
American University in Dubai | American University in Dubai | Main Collection | HF 5415.123 .F578 2001 (Browse shelf(Opens below)) | Copy Type:01 - Books | Available | 600902 |
Browsing American University in Dubai shelves, Shelving location: Main Collection Close shelf browser (Hides shelf browser)
| HF 5415.123 .F55 2009 Marketing communications : interactivity, communities and content / | HF 5415.123 .F56 2006 Creative marketing : an extended metaphor for marketing in a new age / | HF 5415.123 .F56 2006 Creative marketing : an extended metaphor for marketing in a new age / | HF 5415.123 .F578 2001 Semiotics, marketing, and communication : beneath the signs, the strategies / | HF 5415.123 .H36 1999 The handbook of international marketing communications / | HF 5415.123 .H37 1998 Value-added public relations : the secret weapon of integrated marketing / | HF 5415.123 .K45 2007 Beyond buzz : the next generation of word-of-mouth marketing / |
Ch. 1-5 were originally published in Sémiotique, marketing et communication (1990); ch. 6 was originally published in International Journal of research in marketing, v. 4 (1988), and ch. 7 was originally published in Identiés visuelles (1995) and in translation in Visual identities (2000).
Includes bibliographical references (p. 216-220) and index.
Beyond the text, no salvation : the semiotic approach -- Are you a surveyor or daydreamer? : developing a behavioural typology of railway users -- A star is born : defining visual recognition for Crédit du Nord -- Refusing euphoria : a disagreement among pharmaceutical laboratories and general practitioners -- "I love, I love, I love-- " : automotive advertising and consumer value systems -- The contribution of structural semiotics to the design of a hypermarket -- IBM and Apple's logo-centrism.
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