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Crossing the chasm : marketing and selling high-tech products to mainstream customers / Geoffrey A. Moore ; with a foreward by Regis McKenna.
Publication details: New York, NY : HarperBusiness Essentials, c2002.Edition: Rev. edDescription: xxi, 227 p. : ill. ; 21 cmContent type:- text
- unmediated
- volume
- 9780060517120 (pbk.) :
- 0060517123 (pbk.) :
- HF5439.H54 M66 2002
| Item type | Current library | Home library | Shelving location | Call number | Materials specified | Status | Barcode | |
|---|---|---|---|---|---|---|---|---|
Books
|
American University in Dubai | American University in Dubai | Main Collection | HF 5439 .H54 M66 2002 (Browse shelf(Opens below)) | Copy Type:01 - Books | Available | 601095 |
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| HF 5438.8 .P74 V37 2009 Brilliant pitch : what to know, do, and say to make the perfect pitch / | HF 5439 .B67 W45 1989 But first, these messages-- : the selling of broadcast advertising / | HF 5439 .C6 P68 2011 Marketing fashion / | HF 5439 .H54 M66 2002 Crossing the chasm : marketing and selling high-tech products to mainstream customers / | HF 5439 .T42 M66 1995 Crossing the chasm : marketing and selling high-tech products to mainstream customers / | HF 5466 .G7 S4 1988 Selling by direct mail : An Entrepreneurial Guide to Direct Marketing. | HF 5469.23 .G72 S46 2011 The grocers : the rise and rise of supermarket chains / |
Originally published: New York : HarperBusiness, 1999.
Includes index.
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