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Culture and consumption II : markets, meaning, and brand management / Grant McCracken.
Publication details: Bloomington, IN : Indiana University Press, c2005.Description: x, 226 p. : ill. ; 23 cmContent type:- text
- unmediated
- volume
- 9780253217615 (pbk.) :
- 025321761X (pbk.) :
- HC79.C6 M384 2005
Contents:
Living in the material world -- On Oprah -- The Drew Bledsoe paradox: the mysterious home economics of Homo econmicus -- Homeyness: a cultural account of one constellation of consumer goods and meanings -- Calling grease -- When cars could fly: Raymond Loewy, John Kenneth Galbraith, and 1954 Buick -- Marilyn Monroe, inventor of blondness -- Who is the celebrity endorser? cultural foundation of the endorsement process -- The strange power of Uncle Meyer's wallet -- Culture and culture at the Royal Ontario Museum -- Taking Madison avenue by storm -- Advertising : meaning versus information -- Sarah Zupko, meet Mrs. Woolworth -- Meaning-management : an anthropological approach to the creation of value.
| Item type | Current library | Home library | Shelving location | Call number | Materials specified | Status | Barcode | |
|---|---|---|---|---|---|---|---|---|
Books
|
American University in Dubai | American University in Dubai | Main Collection | HC 79 .C6 M384 2005 (Browse shelf(Opens below)) | Copy Type:01 - Books | Available | 601498 |
Browsing American University in Dubai shelves, Shelving location: Main Collection Close shelf browser (Hides shelf browser)
| HC 79 .C6 B353 2008 Does ethics have a chance in a world of consumers? / | HC 79 .C6 C677 2003 The consumption reader / | HC 79 .C6 C678 2004 Contemporary consumption rituals : a research anthology / | HC 79 .C6 M384 2005 Culture and consumption II : markets, meaning, and brand management / | HC 79 .C6 M39 1987 Children as consumers : insights and implications / | HC 79 .C6 S263 2014 Austerity : the great failure / | HC 79 .C6 S74 2001 Consumerism in world history : the global transformation of desire / |
Includes bibliographical references (p. [193]-220) and index.
Living in the material world -- On Oprah -- The Drew Bledsoe paradox: the mysterious home economics of Homo econmicus -- Homeyness: a cultural account of one constellation of consumer goods and meanings -- Calling grease -- When cars could fly: Raymond Loewy, John Kenneth Galbraith, and 1954 Buick -- Marilyn Monroe, inventor of blondness -- Who is the celebrity endorser? cultural foundation of the endorsement process -- The strange power of Uncle Meyer's wallet -- Culture and culture at the Royal Ontario Museum -- Taking Madison avenue by storm -- Advertising : meaning versus information -- Sarah Zupko, meet Mrs. Woolworth -- Meaning-management : an anthropological approach to the creation of value.
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