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Best face forward : why companies must improve their service interfaces with customers / Jeffrey F. Rayport, Bernard J. Jaworski.
Publication details: Boston, MA : Harvard Business School Press, c2005.Description: xxi, 262 p. : ill. ; 25 cmContent type:- text
- unmediated
- volume
- 9780875848679 :
- 0875848672 :
- HF5415.5 .R393 2005
Contents:
Interface as the next frontier of competitive advantage -- The interface imperative -- The front-office revolution -- What people do best -- What machines do best -- Putting the amalgam of people and machines to work -- Managing interface systems -- The interface audit.
| Item type | Current library | Home library | Shelving location | Call number | Materials specified | Status | Barcode | |
|---|---|---|---|---|---|---|---|---|
Books
|
American University in Dubai | American University in Dubai | Main Collection | HF 5415.5 .R393 2005 (Browse shelf(Opens below)) | Copy Type:01 - Books | Available | 601890 |
Includes bibliographical references ([229]-247) and index.
Interface as the next frontier of competitive advantage -- The interface imperative -- The front-office revolution -- What people do best -- What machines do best -- Putting the amalgam of people and machines to work -- Managing interface systems -- The interface audit.
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