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Managing customers as investments : the strategic value of customers in the long run / Sunil Gupta, Donald R. Lehmann.
Publication details: Upper Saddle River, NJ : Wharton School Pub., c2005.Description: xvii, 205 p. : ill. ; 24 cmContent type:- text
- unmediated
- volume
- 9780131428959 :
- 0131428950 :
- HF5415.55 .G87 2005
| Item type | Current library | Home library | Shelving location | Call number | Materials specified | Status | Barcode | |
|---|---|---|---|---|---|---|---|---|
Books
|
American University in Dubai | American University in Dubai | Main Collection | HF 5415.55 .G87 2005 (Browse shelf(Opens below)) | Copy Type:01 - Books | Available | 602002 |
Browsing American University in Dubai shelves, Shelving location: Main Collection Close shelf browser (Hides shelf browser)
| HF 5415.55 .F84 2012 Brand advocates : turning enthusiastic customers into a powerful marketing force / | HF 5415.55 .G37 2013 Can't buy me like : how authentic customer connections drive superior results / | HF 5415.55 .G65 2009 Relationship marketing / | HF 5415.55 .G87 2005 Managing customers as investments : the strategic value of customers in the long run / | HF 5415.55 .R453 1999 Relationship marketing : strategy and implementation / | HF 5415.55 .R66 2011 Voice-of-the-customer marketing : a revolutionary 5-step process to create customers who care, spend, and stay / | HF 5415.55 .S35 2003 Customer experience management : a revolutionary approach to connecting with your customers / |
Includes bibliographical references (p. 187-198) and index.
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