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Always on : advertising, marketing and media in an era of consumer control / Christopher Vollmer with Geoffrey Precourt.
Publication details: New York, NY : McGraw-Hill, c2008.Description: 215 p. : ill. ; 21 cmContent type:- text
- unmediated
- volume
- 9780071508285 (pbk.) :
- 0071508287 (pbk.) :
- HF5415.1265 .V644 2008
| Item type | Current library | Home library | Shelving location | Call number | Materials specified | Status | Barcode | |
|---|---|---|---|---|---|---|---|---|
Books
|
American University in Dubai | American University in Dubai | Main Collection | HF 5415.1265 .V644 2008 (Browse shelf(Opens below)) | Copy Type:01 - Books | Available | 602063 |
Browsing American University in Dubai shelves, Shelving location: Main Collection Close shelf browser (Hides shelf browser)
| HF 5415.1265 .S774 2009 E-marketing / | HF 5415.1265 .S774 2012 E-marketing / | HF 5415.1265 .T677 2009 Everthing you ever wanted to know about social media, but were afraid to ask-- : building your business using consumer generated media / | HF 5415.1265 .V644 2008 Always on : advertising, marketing and media in an era of consumer control / | HF 5415.1265 .W425 2012 Web marketing all-in-one for dummies / | HF 5415.1265 .W45 2009 The new community rules : marketing on the social web / | HF 5415.127 .A54 2006 The long tail : why the future of business is selling less of more / |
Includes bibliographical references (p.199-204) and index.
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