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Beating low cost competition : how premium brands can respond to cut-price rivals / Adrian Ryans.
Publication details: Chichester, England ; Hoboken, NJ : Wiley, c2009.Description: xvi, 256 p. : ill. ; 24 cmContent type:- text
- unmediated
- volume
- 9780470742976 (cloth) :
- 0470742976 :
- HF5415.15 .R93 2009
| Item type | Current library | Home library | Shelving location | Call number | Materials specified | Status | Barcode | |
|---|---|---|---|---|---|---|---|---|
Books
|
American University in Dubai | American University in Dubai | Main Collection | HF 5415.15 .R93 2009 (Browse shelf(Opens below)) | Copy Type:01 - Books | Available | 602658 |
Includes bibliographical references (p. [231]-241) and index.
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