Includes bibliographical references and index.

Adventures in media and cultural studies: introducing the keyworks / Douglas M. Kellner and Meenakshi Gigi Durham -- PT. 1. CULTURE, IDEOLOGY, AND HEGEMONY. The ruling class and the ruling ideas / Karl Marx and Friedrich Engels -- (i) History of the subaltern classes; (ii) The concept of "ideology"; (iii) Cultural themes: ideological material / Antonio Gramsci -- The work of art in the age of mechanical reproduction / Walter Benjamin -- The cultural industry: enlightenment as mass deception / Max Horkheimer and Theodor W. Adorno -- The public sphere: an encyclopedia article / Jürgen Habermas -- Ideology and ideological state apparatuses (Notes towards an investigation) / Louis Althusser -- PT. 2. SOCIAL LIFE AND CULTURAL STUDIES. (i) Operation margarine; (ii) Myth today / Roland Barthes -- The medium is the message / Marshall McLuhan -- The commodity as spectacle / Guy Debord -- Introduction: instructions on how to become a general in the Disneyland Club / Ariel Dorfman and Armand Mattelart -- Base and superstructures in Marxist cultural theory / Raymond Williams -- (i) From culture to hegemony; (ii) Subculture: the unnatural break / Dick Hebdige -- Encoding/Decoding / Stuart Hall -- On the politics of empirical audience research / Ien Ang -- PT. 3. POLITICAL ECONOMY. Contributions to a political economy of mass-communication / Nicholas Garnham -- On the audience commodity and its work / Dallas W. Smythe -- A propaganda model / Edward Herman and Noam Chomsky -- Not yet the post-imperialist era / Herbert I. Schiller -- Gendering the commodity audience: critical media research, feminism, and political economy / Eileen R. Meehan -- (i) Introduction; (ii) The aristocracy of culture / Pierre Bourdieu -- On television / Pierre Bourdieu -- PT. 4. THE POLITICS OF REPRESENTATION. Visual pleasure and narrative cinema / Laura Mulvey -- Stereotyping / Richard Dyer -- Eating the other: desire and resistance / bell hooks -- British cultural studies and the pitfalls of identity / Paul Gilroy -- Under western eyes: feminist scholarship and colonial discourses / Chandra Talpade Mohanty -- Hybrid cultures, oblique powers / Néstor García Canclini -- PT. 5. THE POSTMODERN TURN AND NEW MEDIA. The precession of simulacra / Jean Baudrillard -- Postmodernism, or the cultural logic of late capitalism / Fredric Jameson -- Feminism, postmodernism and the "real me" / Angela McRobbie -- Postmodern virtualities / Mark Poster -- Quentin Tarantino's Star Wars?: digital cinema, media convergence , and participatory culture / Henry Jenkins -- PT. 6. GLOBALIZATION AND SOCIAL MOVEMENTS. Disjuncture and difference in the global cultural economy / Arjun Appadurai -- The global and the local in international communications / Annabelle Sreberny -- The processes: from nationalisms to transnationalisms / Jésus Martín-Barbero -- Globalization as hybridization / Jan Nederveen Pieterse -- (Re)asserting national television and national identity against the global, regional, and local levels of world television / Joseph Straubhaar -- Oppositional politics and the Internet: a critical/reconstructive approach / Richard Kahn and Douglas M. Kellner.