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Beyond buzz : the next generation of word-of-mouth marketing / Lois Kelly.
Publication details: New York, NY : AMACOM, c2007.Description: x, 228 p. : ill. ; 24 cmContent type:- text
- unmediated
- volume
- 9780814473832 (cloth) :
- 0814473830 (cloth) :
- HF5415.123 .K45 2007
Contents:
1. Enough with the marketing blah blah blah - lets talk about something interesting -- 2. Make meaning, not buzz -- 3. Have a fresh point of view (or several) -- 4. Listen up : seven ways to uncover talk-worthy ideas -- 5. Nine themes that always get people talking -- 6. Straight talk : talk like you talk, talk like you mean it, talk in these ten new ways -- 7. Shift to a conversational marketing mind-set -- 8. Building a "talk" culture -- 9. Be more interesting - conversations, passion, and an honest point of view.
| Item type | Current library | Home library | Shelving location | Call number | Materials specified | Status | Barcode | |
|---|---|---|---|---|---|---|---|---|
Books
|
American University in Dubai | American University in Dubai | Main Collection | HF 5415.123 .K45 2007 (Browse shelf(Opens below)) | Copy Type:01 - Books | Available | 601532 |
Includes bibliographical references (p. 213-220) and index.
1. Enough with the marketing blah blah blah - lets talk about something interesting -- 2. Make meaning, not buzz -- 3. Have a fresh point of view (or several) -- 4. Listen up : seven ways to uncover talk-worthy ideas -- 5. Nine themes that always get people talking -- 6. Straight talk : talk like you talk, talk like you mean it, talk in these ten new ways -- 7. Shift to a conversational marketing mind-set -- 8. Building a "talk" culture -- 9. Be more interesting - conversations, passion, and an honest point of view.
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