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Citizen marketers : when people are the message / Ben McConnell and Jackie Huba.
Publication details: Chicago, IL : Kaplan Pub., c2007.Description: xiv, 223 p. ; 24 cmContent type:- text
- unmediated
- volume
- 9781419596063 :
- 1419596063 :
- HF5415.5 .M1833 2007
- Also available as e-book through ebrary on-campus and for AUD community only.
Contents:
Introduction -- Filters, fanatics, facilitators, and firecrackers -- The 1 percenters -- The democratization of everything -- Everyone is a publisher; everyone is a broadcaster -- Hobbies and altruism -- The power of one -- How to democratize your business -- Conclusion -- Acknowledgments -- Endnotes -- Bibliography -- Index.
| Item type | Current library | Home library | Shelving location | Call number | Materials specified | Status | Barcode | |
|---|---|---|---|---|---|---|---|---|
Books
|
American University in Dubai | American University in Dubai | Main Collection | HF 5415.5 .M1833 2007 (Browse shelf(Opens below)) | Copy Type:01 - Books | Available | 601557 |
Includes bibliographical references (p. 213-215) and index.
Introduction -- Filters, fanatics, facilitators, and firecrackers -- The 1 percenters -- The democratization of everything -- Everyone is a publisher; everyone is a broadcaster -- Hobbies and altruism -- The power of one -- How to democratize your business -- Conclusion -- Acknowledgments -- Endnotes -- Bibliography -- Index.
Also available as e-book through ebrary on-campus and for AUD community only.
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