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How you are like shampoo : the breakthrough personal branding system based on prove big-brand marketing methods to help you earn more, do more, and be more at work / renda S. Bence.
Publication details: Global Insight Communications, Las Vegas, NV : 2008.Description: 267 p. : ill. ; 23 cmContent type:- text
- unmediated
- volume
- 9780979901027 (pbk.) :
- 0979901022 (pbk.) :
- HD69.B7 B46 2008
Contents:
Summary: "This groundbreaking book provides you with the only start-to-finish system for defining, communicating, and taking control of your personal brand at work. Modeled after the world's most successful big-brand marketing methods, How You Are Like Shampoo guides you step-by-step through proven corporate branding techniques never before adapted for personal use." -- Back cover.
Step 1: Define it -- Step 2: Communicate it -- Step 3: Avoid damaging it.
| Item type | Current library | Home library | Shelving location | Call number | Materials specified | Status | Barcode | |
|---|---|---|---|---|---|---|---|---|
Books
|
American University in Dubai | American University in Dubai | Main Collection | HD 69 .B7 B46 2008 (Browse shelf(Opens below)) | Copy Type:01 - Books | Available | 601594 |
Browsing American University in Dubai shelves, Shelving location: Main Collection Close shelf browser (Hides shelf browser)
| HD 69 .B7 A22 1991 Managing brand equity : capitalizing on the value of a brand name / | HD 69 .B7 B177 2011 The brutal truth about Asian branding and how to break the vicious cycle / | HD 69 .B7 B225 2007 Eccentric marketing: Awakening the Arab business world to the benefits of branding/ | HD 69 .B7 B46 2008 How you are like shampoo : the breakthrough personal branding system based on prove big-brand marketing methods to help you earn more, do more, and be more at work / | HD 69 .B7 B72 2002 Branding : from brief to finished solution | HD 69 .B7 B73 1987 Branding : a key marketing tool. a key marketing tool / | HD 69 .B7 B733 2009 Brands and branding / |
Step 1: Define it -- Step 2: Communicate it -- Step 3: Avoid damaging it.
"This groundbreaking book provides you with the only start-to-finish system for defining, communicating, and taking control of your personal brand at work. Modeled after the world's most successful big-brand marketing methods, How You Are Like Shampoo guides you step-by-step through proven corporate branding techniques never before adapted for personal use." -- Back cover.
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