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Loyalty rules! : how today's leaders build lasting relationships / Frederick F. Reichheld.
Publication details: Harvard Business School Press, Boston, MA : 2001.Description: xiii, 213 p. ; 23 cmContent type:- text
- unmediated
- volume
- 9781591393245 (pbk.) :
- 1591393248 (pbk.) :
- HF5415.525 .R45 2001
Contents:
Timeless principles -- Loyalty leadership: putting principles into practice -- Play to win/win: profiting at your partners expense is a shortcut to a dead end -- Be picky: membership is a privilege -- Keep it simple: complexity is the enemy of speed and flexibility -- Reward the right results: worthy partners deserve worthy goals -- Listen hard, talk straight: long-term relationships require honest, two-way communication and learning -- Preach what you practice: actions often speak louder than words, but together they are unbeatable.
| Item type | Current library | Home library | Shelving location | Call number | Materials specified | Status | Barcode | |
|---|---|---|---|---|---|---|---|---|
Books
|
American University in Dubai | American University in Dubai | Main Collection | HF 5415.525 .R45 2001 (Browse shelf(Opens below)) | Copy Type:01 - Books | Available | 602064 |
Browsing American University in Dubai shelves, Shelving location: Main Collection Close shelf browser (Hides shelf browser)
| HF 5415.5 .Z459 1996 Coaching knock your socks off service / | HF 5415.52 .C66 2012 Complaint management excellence : creating customer loyalty through service recovery / | HF 5415.525 .H37 2011 Harvard business review on increasing customer loyalty. | HF 5415.525 .R45 2001 Loyalty rules! : how today's leaders build lasting relationships / | HF 5415.527 .P47 2005 Return on customer : creating maximum value from your scarcest resource / | HF 5415.55 .B37 1997 Friendship marketing : growing your business by cultivating strategic relationships / | HF 5415.55 .B376 2010 Relationship marketing : a consumer experience approach / |
Includes bibliographical references (p. 199-202) and index.
Timeless principles -- Loyalty leadership: putting principles into practice -- Play to win/win: profiting at your partners expense is a shortcut to a dead end -- Be picky: membership is a privilege -- Keep it simple: complexity is the enemy of speed and flexibility -- Reward the right results: worthy partners deserve worthy goals -- Listen hard, talk straight: long-term relationships require honest, two-way communication and learning -- Preach what you practice: actions often speak louder than words, but together they are unbeatable.
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