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Marketing for hospitality and tourism / Philip Kotler, John T. Bowen, James C. Makens.

By: Contributor(s): Publication details: Boston : Prentice Hall, c2010.Edition: 5th edDescription: xxiii, 683 p. : ill. (chiefly col.) ; 29 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780135045596 :
  • 0135045592 :
Subject(s): LOC classification:
  • TX911.3.M3 K68 2010
Holdings
Item type Current library Home library Shelving location Call number Materials specified Status Barcode
Books Books American University in Dubai American University in Dubai Main Collection TX 911.3 .M3 K68 2010 (Browse shelf(Opens below)) Copy Type:01 - Books Available 602592

Includes bibliographical references and index.

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