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Marketing management : a South Asian perspective / Philip Kotler ... [et al.].
Publication details: Delhi, India ; New York : Pearson/Prentice Hall, 2007, 2006.Edition: 12th edDescription: xxvi, 771 p. : ill. (some col.) ; 26 cmContent type:- text
- unmediated
- volume
- 8131702006 (pbk.)
- 9788131702000 (pbk.)
- HF5415.13 .M352325 2007 HF5415.12.S754
| Item type | Current library | Home library | Shelving location | Call number | Materials specified | Status | Barcode | |
|---|---|---|---|---|---|---|---|---|
Books
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American University in Dubai | American University in Dubai | Main Collection | HF 5415.13 .M352325 2007 (Browse shelf(Opens below)) | Copy Type:01 - Books | Available | 51093 |
Browsing American University in Dubai shelves, Shelving location: Main Collection Close shelf browser (Hides shelf browser)
| HF5415.13 .L5883 2011 Services marketing : people, technology, strategy / | HF 5415.13 .L75 1985 Marketing strategy and plans / | HF 5415.13 .M352324 2010 Marketing management : a strategic decision-making approach / | HF 5415.13 .M352325 2007 Marketing management : a South Asian perspective / | HF 5415.13 .M3586 2006 Marketing strategy : a decision-focused approach / | HF 5415.13 .M369 2011 Basic marketing : a marketing strategy planning approach / | HF 5415.13 .M3695 1998 Strategic market planning : a blueprint for success / |
"Authorized adoptation from the United States edition, entitled Marketing management, 12th edition, ISBN 0131457578, by Kotler, Philip and Keller, Kevin Lane, published by Pearson Education ... c2006"-T.p. verso.
Includes bibliographical references and indexes.
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