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Africa rising : how 900 million African consumers offer more than you think / Vijay Mahajan ; with Robert E. Gunther.
Publication details: Upper Saddle River, N.J. : Wharton School Pub., c2009.Description: xii, 260 p., [16] p. of plates : ill. (chiefly col.), maps (chiefly col.) ; 24 cmContent type:- text
- unmediated
- volume
- 9780132339421 (hbk.) :
- 0132339420 :
- HF3876.5 .M34 2009
Contents:
Baking bread in Zimbabwe -- Africa is richer than you think -- The power of Africa two -- Harnessing the Hanouti: opportunities in organizing the market -- Building Mama Habiba an ice factory: opportunities in infrastructure -- Running with the cheetah generation: opportunities in Africa's youth market -- Hello to Nollywood: opportunities in media and entertainment -- Coming home: opportunities in the African diaspora -- Conclusion: Ubuntu market.
| Item type | Current library | Home library | Shelving location | Call number | Materials specified | Status | Barcode | |
|---|---|---|---|---|---|---|---|---|
Books
|
American University in Dubai | American University in Dubai | Main Collection | HF 3876.5 .M34 2009 (Browse shelf(Opens below)) | Copy Type:01 - Books | Available | 602715 |
Browsing American University in Dubai shelves, Shelving location: Main Collection Close shelf browser (Hides shelf browser)
| HF 3868 .H435 2006 Charlemagne, Muhammad, and the Arab roots of capitalism / | HF 3868 .M37 2007 Marketing in the emerging markets of Islamic countries / | HF 3874 .M78 2000 Africa in the global economy / | HF 3876.5 .M34 2009 Africa rising : how 900 million African consumers offer more than you think / | HF 3886 .Z7 I752 The economics of peacemaking : focus on the Egyptian-Israeli situation / | HF 4011 .S33 1991 Introduction to financial management / | HF 5001 .F767 1999 Fortune : the art of covering business / |
Includes bibliographical references (p. 221-237) and index.
Baking bread in Zimbabwe -- Africa is richer than you think -- The power of Africa two -- Harnessing the Hanouti: opportunities in organizing the market -- Building Mama Habiba an ice factory: opportunities in infrastructure -- Running with the cheetah generation: opportunities in Africa's youth market -- Hello to Nollywood: opportunities in media and entertainment -- Coming home: opportunities in the African diaspora -- Conclusion: Ubuntu market.
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