Normal view
MARC view
Developing the public relations campaign : a team-based approach / Randy Bobbitt, Ruth Sullivan.
Publication details: Boston, MA : Allyn & Bacon/Pearson, c2009.Edition: 2nd edDescription: xvii, 270 p. : ill. ; 24 cmContent type:- text
- unmediated
- volume
- 9780205569908 (pbk.) :
- 0205569900 (pbk.) :
- HM1221 .B63 2009
Contents:
Public relations and persuasion -- An overview of the public relations process -- Planning : background research -- Planning : primary research -- Planning : goals and objectives, messages and themes, channels and strategies -- Implementation : traditional media channels -- Implementation : interactive media channels -- Implementation : non-media channels events -- Implementation : logistics -- Evaluation -- Legal considerations -- Ethical considerations -- International, multicultural, and gender issues .
| Item type | Current library | Home library | Shelving location | Call number | Materials specified | Status | Barcode | |
|---|---|---|---|---|---|---|---|---|
Books
|
American University in Dubai | American University in Dubai | Main Collection | HM 1221 .B63 2009 (Browse shelf(Opens below)) | Copy Type:01 - Books | Available | 603003 |
Rev. ed. of: Developing the public relations campaign. 2005.
Includes index.
Public relations and persuasion -- An overview of the public relations process -- Planning : background research -- Planning : primary research -- Planning : goals and objectives, messages and themes, channels and strategies -- Implementation : traditional media channels -- Implementation : interactive media channels -- Implementation : non-media channels events -- Implementation : logistics -- Evaluation -- Legal considerations -- Ethical considerations -- International, multicultural, and gender issues .
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