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Buying in : the secret dialogue between what we buy and who we are / Rob Walker.
Publication details: New York : Random House, c2008.Edition: 1st edDescription: xxi, 291 p. ; 25 cmContent type:- text
- unmediated
- volume
- 9781400063918 :
- 1400063914 :
- HF5415.1255 .W35 2008
Contents:
Summary: A counterintuitive analysis of marketing and culture in modern-day life reveals how consumers embrace marketing efforts to use brands to express their cultural, political, and artistic identities.
pt. 1. The desire code. -- The pretty good problem -- The straw man in the gray flannel suit -- Rationale thinking -- Ignoring the Joneses -- pt. 2. Murketing [sic]. -- Chuck Taylor was a salesman -- Rebellion, unsold -- Click -- Very real -- The murkiest common denominator -- The commercialization of chitchat -- The brand underground -- pt. 3. Invisible badges. -- Murketing ethics -- What's the matter with Wal-Mart shoppers? -- Beyond the thing itself.
| Item type | Current library | Home library | Shelving location | Call number | Materials specified | Status | Barcode | |
|---|---|---|---|---|---|---|---|---|
Books
|
American University in Dubai | American University in Dubai | Main Collection | HF 5415.125 5 W35 2008 (Browse shelf(Opens below)) | Copy Type:01 - Books | Available | 603503 |
Browsing American University in Dubai shelves, Shelving location: Main Collection Close shelf browser (Hides shelf browser)
| HF 5415.125 5 P43 2011 The old rules of marketing are dead : 6 new rules to reinvent your brand & reignite your business / | HF 5415.125 5 P66 2013 The better mousetrap : brand invention in a media democracy / | HF 5415.125 5 S54 2012 StoryBranding : creating standout brands through the power of story / | HF 5415.125 5 W35 2008 Buying in : the secret dialogue between what we buy and who we are / | HF 5415.125 5 Y68 2010 Brand media strategy : integrated communications planning in the digital era / | HF 5415.125 .B47 2004 Data mining techniques : for marketing, sales, and customer relationship management / | HF 5415.125 .M5 1980 Management in marketing channels / |
Includes bibliographical references (p. [265]-274) and index.
A counterintuitive analysis of marketing and culture in modern-day life reveals how consumers embrace marketing efforts to use brands to express their cultural, political, and artistic identities.
pt. 1. The desire code. -- The pretty good problem -- The straw man in the gray flannel suit -- Rationale thinking -- Ignoring the Joneses -- pt. 2. Murketing [sic]. -- Chuck Taylor was a salesman -- Rebellion, unsold -- Click -- Very real -- The murkiest common denominator -- The commercialization of chitchat -- The brand underground -- pt. 3. Invisible badges. -- Murketing ethics -- What's the matter with Wal-Mart shoppers? -- Beyond the thing itself.
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