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Marketing communications : a brand narrative approach / Micael Dahlén, Fredrik Lange, Terry Smith.
Publication details: Chichester, U.K. : Wiley, 2010.Description: xxii, 584 p. : ill. ; 25 cmContent type:- text
- unmediated
- volume
- 9780470319925 (pbk.) :
- 0470319925 (pbk.) :
- HF5415.123 .D34 2010
| Item type | Current library | Home library | Shelving location | Call number | Materials specified | Status | Barcode | |
|---|---|---|---|---|---|---|---|---|
Books
|
American University in Dubai | American University in Dubai | Main Collection | HF 5415.123 .D34 2010 (Browse shelf(Opens below)) | Copy Type:01 - Books | Available | 603501 |
Browsing American University in Dubai shelves, Shelving location: Main Collection Close shelf browser (Hides shelf browser)
| HF 5415.123 .B555 2003 The 360 degree brand in Asia : creating more effective marketing communications / | HF 5415.123 .B5568 2009 The bare bones introduction to integrated marketing communication / | HF 5415.123 .C58 2004 Integrated advertising, promotion & marketing communications / | HF 5415.123 .D34 2010 Marketing communications : a brand narrative approach / | HF 5415.123 .F55 2009 Marketing communications : interactivity, communities and content / | HF 5415.123 .F56 2006 Creative marketing : an extended metaphor for marketing in a new age / | HF 5415.123 .F56 2006 Creative marketing : an extended metaphor for marketing in a new age / |
Includes bibliographical references and index.
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