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The social media bible : tactics, tools, and strategies for business success / Lon Safko, David K. Brake.
Publication details: Hoboken, N.J. : John Wiley & Sons, c2009.Description: xviii, 821 p. : ill. ; 24 cmContent type:- text
- unmediated
- volume
- 9780470411551 (pbk.) :
- 0470411554 (pbk.) :
- HF5415.1265 .S24 2009
Contents:
What is social media? -- The social media ecosystem -- Say hello to social networking -- Everyone's a publisher -- It's not your father's email -- The world of web pages -- The internet forum -- The ubiquitous blog -- The wisdom of the wiki -- A picture is worth a thousand words (photo sharing) -- Talking about the podcast (audio create) -- Got audio? (audio sharing) -- Watch out for vlogs (video create) -- Got video (video sharing) -- Thumbs up for microblogging -- Live from anywhere, it's livecasting -- Virtual worlds, real impact -- Gaming the system: virtual gaming -- RSS, really simple syndication made simple -- Spotlight on search (search engine optimization) -- Marketing yourself (search engine marketing) -- The formidable fourth screen (mobile) -- Let the conversation begin (interpersonal) -- Social networks -- Publish -- Photo -- Audio -- Video -- Microblogging -- Livecasting -- Virtual worlds -- Gaming -- Productivity applications -- Aggregators -- RSS -- Search -- Mobile -- Interpersonal -- The four pillars of social media strategy -- Your social media SWOT analysis -- The ACCESS model -- Evaluate and organize existing resources -- Your implementation plan.
| Item type | Current library | Home library | Shelving location | Call number | Materials specified | Status | Barcode | |
|---|---|---|---|---|---|---|---|---|
Books
|
American University in Dubai | American University in Dubai | Main Collection | HF 5415.126 5 S24 2009 (Browse shelf(Opens below)) | Copy Type:01 - Books | Available | 603887 |
Browsing American University in Dubai shelves, Shelving location: Main Collection Close shelf browser (Hides shelf browser)
| HF 5415.126 5 R69 2014 Mobile marketing : how mobile technology is revolutionizing marketing, communications, and advertising / | HF 5415.126 5 R93 2012 Understanding digital marketing : marketing strategies for engaging the digital generation / | HF 5415.126 5 S23 2013 The fusion marketing bible : fuse traditional media, social media, and digital media to maximize marketing / | HF 5415.126 5 S24 2009 The social media bible : tactics, tools, and strategies for business success / | HF 5415.126 5 S543 2012 Social media marketing for dummies / | HF 5415.126 5 S55 2007 The age of engage : reinventing marketing for today's connected, collaborative, and hyperinteractive culture / | HF 5415.126 5 S65 2010 Engage : the complete guide for brands and businesses to build, cultivate, and measure success in the new web / |
Includes index.
What is social media? -- The social media ecosystem -- Say hello to social networking -- Everyone's a publisher -- It's not your father's email -- The world of web pages -- The internet forum -- The ubiquitous blog -- The wisdom of the wiki -- A picture is worth a thousand words (photo sharing) -- Talking about the podcast (audio create) -- Got audio? (audio sharing) -- Watch out for vlogs (video create) -- Got video (video sharing) -- Thumbs up for microblogging -- Live from anywhere, it's livecasting -- Virtual worlds, real impact -- Gaming the system: virtual gaming -- RSS, really simple syndication made simple -- Spotlight on search (search engine optimization) -- Marketing yourself (search engine marketing) -- The formidable fourth screen (mobile) -- Let the conversation begin (interpersonal) -- Social networks -- Publish -- Photo -- Audio -- Video -- Microblogging -- Livecasting -- Virtual worlds -- Gaming -- Productivity applications -- Aggregators -- RSS -- Search -- Mobile -- Interpersonal -- The four pillars of social media strategy -- Your social media SWOT analysis -- The ACCESS model -- Evaluate and organize existing resources -- Your implementation plan.
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