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The global brand : how to create and develop lasting brand value in the world market / Nigel Hollis.
Publication details: New York, NY : Palgrave Macmillan, 2010. 2008.Edition: 1st pbk. edDescription: xvii, 254 p. : ill. ; 25 cmContent type:- text
- unmediated
- volume
- 9780230620568 (pbk.)
- HD69.B7 H646 2010
| Item type | Current library | Home library | Shelving location | Call number | Materials specified | Status | Barcode | |
|---|---|---|---|---|---|---|---|---|
Books
|
American University in Dubai | American University in Dubai | Main Collection | HD 69 .B7 H646 2010 (Browse shelf(Opens below)) | Copy Type:01 - Books | Available | 603976 |
Includes bibliographical references (p. 239-246) and index.
Originally published in hbk. in 2008.
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