Advertising and the mind of the consumer : what works, what doesn't, and why.

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Publication details: Crows Nest, NSW : Allen & Unwin ; Hove : Roundhouse [distributor], 2008.Edition: Rev. 3rd international ed. / Max SutherlandDescription: xii, 366 p. : ill. ; 23 cmContent type:

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List(s) this item appears in: KOGAN PAGE

Holdings
Item type	Current library	Home library	Shelving location	Call number	Materials specified	Status	Barcode
Books	American University in Dubai	American University in Dubai	Main Collection	HF 5822 .S84 2008 (Browse shelf(Opens below))	Copy Type:01 - Books	Available	603330

Previous ed.: London: Kogan Page, 2000.

Includes bibliographical references and index.

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