Includes index.

Redesign, anyone? / John Brady -- Designing small magazines of ideas / Alissa Levin -- Imitation, Inc. / Greg Lindsay -- Outside magazine / Kathy Martin O'Neil -- Change is hard / an interview with Julie Ann Miller, editor, and Eric R. Roell, design/production director, of Science news -- Print magazine / Joyce Rutter Kaye -- Out of academia / an interview with Moisés Naím, editor of Foreign policy -- Details / Steven Heller -- Lost equity / Roger Black -- Clients and cultures / an interview with Mario Garcia, principal of Garcia Media Inc. -- Can a redesign improve the design staff? / Dan Zedek -- Conversation : Speak's editor and art director discuss the magazine / Dan Rolleri -- Inside magazine / Robert Newman -- Governing magazine / Jandos Rothstein -- Edward Leida / Greg Lindsay -- Rich niche? / Scott Crawford -- Redesigning your magazine in-house? a few reasons to think twice / Ron Reason -- Esquire magazine in the sixties / an interview with George Lois -- Spy magazine / an interview with Kurt Andersen, cofounder of Spy magazine -- Wired magazine in the nineties / an interview with John Plunkett -- Home erotic / Steven Heller -- Left wanting / David Barringer -- In defense of shoppers / Margaret Littman -- Bored at 40,000 feet / Greg Lindsay -- Briefs / Jandos Rothstein -- Swinging on a shoestring / Hana Jung -- A brief introduction to the use of grids in magazine design / Jandos Rothstein -- Pacing / Jandos Rothstein -- The ABCs of ASFs / Denise Reagan -- Cover up / Steven Heller -- Beyond zines / Pete Morelewicz -- Are magazines more interactive than the Web? / Jandos Rothstein -- Reaching the modern reader / Samir A. Husni, Ph.D -- Art and design won't save publishing / Gilbert Cranberg.