Eating the big fish : how challenger brands can compete against brand leaders / Adam Morgan.

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Publication details: Hoboken, N.J. : Wiley, c2009.Edition: 2nd ed., [Rev. & expanded]Description: xxiv, 336 p. : ill. ; 24 cmContent type:

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Item type	Current library	Home library	Shelving location	Call number	Materials specified	Status	Barcode
Books	American University in Dubai	American University in Dubai	Main Collection	HF 5415.15 .M67 2009 (Browse shelf(Opens below))	Copy Type:01 - Books	Available	604290

Includes bibliographical references (p. 315-319) and index.

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