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The Blackwell encyclopedia of management. Marketing / edited by Dale Littler.
Series: Blackwell encyclopedia of management ; v. 9Publication details: Malden, MA : Blackwell Pub., c2005.Description: ix, 404 p. : ill. ; 26 cmContent type:- text
- unmediated
- volume
- 1405102543 (hardcover : alk. paper):
- 0631233172 (set):
- Marketing
- Blackwell encyclopedic dictionary of marketing.
- HD30.15 .B455 2005 vol. 9 HF5415
| Item type | Current library | Home library | Shelving location | Call number | Materials specified | Status | Barcode | |
|---|---|---|---|---|---|---|---|---|
Reference Books
|
American University in Dubai | American University in Dubai | Reference Books | REF HD 30.15 .B455 2005 v.9 (Browse shelf(Opens below)) | Copy Type:02 - Reference | Not for loan | 46922 |
Rev. ed. of: The Blackwell encyclopedic dictionary of marketing / edited by Barbara R. Lewis and Dale Littler. 1997.
Includes bibliographical references and index.
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